I've cooked up a quick example to illustrate. The font here is Helvetica Neue 65 Medium. I'm not certain it's the exact same version of Helvetica used in the original sign, but it's as close as I can get.
The top line is set normally. For the bottom line, I duplicated the top line, chopped out the Os, and replaced them with Os that had been rotated 90°. I also chopped out the N in lean and replaced it with an upside-down U to test Barking_Iguana's theory.
Compare the appearance of the Os in the two lines, then look back up at the original photo. See it now?
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Date: 2008-09-18 08:40 pm (UTC)I've cooked up a quick example to illustrate. The font here is Helvetica Neue 65 Medium. I'm not certain it's the exact same version of Helvetica used in the original sign, but it's as close as I can get.
The top line is set normally. For the bottom line, I duplicated the top line, chopped out the Os, and replaced them with Os that had been rotated 90°. I also chopped out the N in lean and replaced it with an upside-down U to test Barking_Iguana's theory.
Compare the appearance of the Os in the two lines, then look back up at the original photo. See it now?
I remain unconvinced about the upside-down U.