Hey, indie role-playing game designers! I love many of your games, but there’s this one thing’s been driving me nuts, and I think you could maybe do something about it: When you’re coming up with a name for your game, could you consider that people interested in it are going to do Google searches, not just for the game’s home page, but for online discussions?
But what if you’ve been hearing about this awesome SF RPG called Diaspora? Not only do none of those links point to anything having to do with the game in question, but one of them is about an entirely different game! The same goes for Shock:.
Worse yet is a game I found mentioned today on an RPG forum — Project: Vanguard. Without the colon, this was the name of a US Naval Research Labs project from the 1950s, with the goal of launching a satellite. Not only does a simple Google search not turn up anything about the game, but “vanguard” is a common enough term in RPG names and discussions that even putting the name in quotes and adding “rpg”, while it does turn up good links, also turns up a lot of false positives.