I like the bear with the confused facial expression

[avram]

According to ¡Journalista!, Viz Comics’s new Di Gi Charat book series will be sold exclusively through Borders bookstores. Mike Robertson of Viz says that “shojo titles sell most of their copies outside the direct market”, confirming the viability of a comics business model that I’ve been recommending for years.

Di Gi Charat, a series of three-minute anime shorts about the mascot for a chain of Japanese game stores, is one of the two most bizarre anime series I’ve ever seen. (The other is Excel Saga, which isn’t about Microsoft Office, honest.) I don’t expect it to translate to paper very well, but I could be wrong.