Cunning as serpents

[avram]

Y’know those Dove firming cream ads full of sexy women in their undies, the ones that have various moonbats howling because the cuties violate the ad agencies’ traditional zero-tolerance guidelines for plumpness?

Well, Majikthise points out that this ad campaign is brilliantly designed to obscure the fact that the product being sold doesn’t work.

Comments

[almeda.livejournal.com]

My husband found it more subversively disturbing that they were implying that real-sized (i.e., chunky by ad standards) women need 'firming cream'.

[avram]

“Firming cream” is supposed to smooth out the dimpled look caused by cellulite.

[almeda.livejournal.com]

Yes. Not all 'real-sized' women have any. I don't. I also know some 'skinny' women who DO have some that they hate.